Beyoncé inks $50m endorsement deal with Pepsi in the lead up to her Super Bowl show and hotly awaited next album

Beyoncé inks $50m endorsement deal with Pepsi in the lead up to her Super Bowl show and hotly awaited next album





The hottest pop star on the planet is undoubtedly on top.

Beyoncé has inked a $50 million deal with Pepsi that comes fully loaded promoting the caffeinated cola in TV commercials and emblazoning her face on cans but additionally, it will allow her to take the reins in an undefined collaboration with the company to 'craft innovative content' as part of their global branding effort.


The 31-year-old Grammy winner, who has an estimated net worth of $350 million, is being brought into the PepsCo fold to attract consumers to the brand as part of their 'Live for Now' campaign.


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Irreplacable: Beyoncé has signed a $50m deal to become the face of Pepsi




Put a face on it: Beyoncé's face will appear on Pepsi cans as part of her endorsement deal

Beyoncé, a native of Houston, Texas, who came on the pop scene in the late 1990s as the lead singer of the Destiny's Child trio, has been taking the singing, acting and fashion worlds by storm.

As a 16-time Grammy winner, Beyoncé has released hit after hit - with her next, yet-untitled album due out sometime in 2013.



Also in 2013, she'll be headlining the half-time show at Super Bowl XLVII on February 3.
Shortly after her performance, at the most watched television event in the U.S., her face will grace a limited-edition line of Pepsi cans that are expected to soon become a collector's items.

The Beyoncé bearing cans will be released to consumers in March, starting in Europe.




Powercouple: Beyoncé (right) with her husband, Brooklyn Nets minority owner and rap mogul Jay-Z (left) attend a NBA game between the Miami Heat and the Atlanta Hawks, on Monday in Miami

Pepsi will also be sponsoring the singer's tour next year and as a brand ambassador she will star in a TV commercial, to be release in early 2013.

But Pepsi is also joining forces with Beyoncé for an amorphous partnership with the soft drink giant, that has been described as a corporate sponsorship that will fund the singer's pet creative projects.


The company described it as a 'true creative and wide-ranging collaboration' with the two working in conjunction to 'co-create amazing content and experiences intended to benefit both partners.'


'Pepsi embraces creativity and understands that artists evolve,' Beyoncé said in a statement to the New York Times.

'As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'




Shutterbug: The diva showed she can hold her own with a camera, attending Art Basel Miami Beach on Sunday

'We’re very excited about the chance to ‘share the stage’ with an iconic star like Beyoncé, while together we create opportunities for rising stars around the world,' Frank Cooper III, chief marketing officer of global consumer engagement for PepsiCo Global Beverages Group, said in a company statement.

'It’s going to add up to great new music and fun new experiences for our consumers, helping them make the most of the moment they’re in. That’s what ‘Live for Now’ is all about and that’s what this partnership is all about.'



The superstar: Beyonce, at the 2012 BET Awards on July in Los Angeles, has taken the music, acting and fashion worlds by storm

The 31-year-old has been securing her place as a global brand, particularly in the aftermath of the birth of her first child, Blue Ivy, last January.

With her husband, music producer and rap star Jay-Z, they are the highest earning couple in show business with an estimated joint net worth of $775 million.

In addition to her music career, Beyonce has starred in blockbuster hits like Dreamgirls and Cadillac Records.

She and her mother, Tina, also run a design firm, House of Dereon.


VIDEO: My how she's grown! Watch Beyonce's famous Pepsi ad from 2003




By Leslie Larson

Read more: http://www.dailymail.co.uk/news/article-2246260/Beyonc-inks-50m-endorsement-deal-Pepsi-lead-Super-Bowl-hotly-awaited-album.html#ixzz2EjHSMHFg