The apocalypse according to Kate Moss: An exclusive peek behind the scenes at the supermodel's latest ad for Rimmel make-up

The apocalypse according to Kate Moss: An exclusive peek behind the scenes at the supermodel's latest ad for Rimmel make-up





She's never been one to hold back and now supermodel Kate Moss has revealed that she's convinced the apocalypse is on its way - the beauty apocalypse that is.

The veteran model is to be the face of APOCALIPS Lip Laquer - beauty brand, Rimmel London's first launch of 2013.

To celebrate, Rimmel has released a behind-the-scenes video featuring the model, exclusively to the MailOnline.




Gorgeous! The model gets camera ready with a little help from Rimmel's make-up artist




That's how it's done: Kate Moss proves why she's still in demand at the advanced (for a model) age of 38

The clip shows the ever-professional Moss laughing and joking with the make-up artist before turning on her mega-watt smile for the cameras.

And in a nod to spring beauty trends, the model has forgone her usual vampy red lipstick for a pretty bright pink pout.

Although the Rimmel campaign is Kate Moss' first of 2013, it certainly won't be the last, with the model set to star in several high profile projects next year.

After Rimmel's APOCALIPS campaign, the 38-year-old model will be seen stripped down to her shirt and shoes on billboards in the ads for luxury US footwear brand, Stuart Weitzman.



Beauty armageddon: Moss' favourite shade, the fuschia Apocalyptic, is applied backstage

Moss, who replaced Russian supermodel, Natalia Vodianova, as the face of the American brand, will also star in one of French fashion house Givenchy's campaigns for the first time in her career.

Shot by photographic duo, Mert and Marcus, and styled by former French Vogue editor, Carine Roitfeld, the pictures will be released in January.


APOCALIPS, which will hit shops on January 23rd, is part of a new breed of lip colour, which has the colour intensity of a lipstick but the shine of a lip gloss.

Laquers, as the name suggests, also stay on for longer than regular lip gloss and don't stick to hair.




Supermodel smile: Moss proves what a pro she is, as she laughs with the camera crew and backstage team



APOCALIPS now: The new lacquer range includes shades such as the rosy pink Nova, bright red Big Bang and coral pink Stellar


Thanks to the foam applicator brush, the new Rimmel lacquer is also easy to apply, which means getting a smear-free pout is simple.

And if you fancy trying the face of APOCALIPS' favourite shade? According to Rimmel, the 'ultimate beauty icon' chose the collection’s hero shade Apocaliptic (303), £5.99.


Fingers crossed the world lasts long enough to enjoy it!





By Ruth Styles
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