Rihanna calls Brit girls 'the most fashionable in the world' as she unveils ad campaign for her hot new River Island collection starring Jourdan Dunn and Charlotte Free

Rihanna calls Brit girls 'the most fashionable in the world' as she unveils ad campaign for her hot new River Island collection starring Jourdan Dunn and Charlotte Free

• The singer spoke out ahead of her debut London Fashion Week show
  
• The Rihanna for River Island collection is due to hit stores on 5 March
  
• Ad images shot by Mario Sorrenti and styled by Rihanna released today
  

The French and Italian contingent may beg to differ, for Rihanna, no one beats the British when it comes to getting dressed.

'Britain has the most fashionable kids in the world,' the singer said. 'These kids inspired the high-end designers, they say what's cool.'
Speaking ahead of her London Fashion Week debut on Saturday, Rihanna also revealed that her inspiration for the collection was her own wardrobe.

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Dunn and dusted! A Rihanna for River Island campaign image featuring British supermodel, Jourdan Dunn







Acclaim: Rihanna gets a round of applause at the end of her debut catwalk show in London on Saturday

'I designed every single piece in the collection so I could wear it,' the singer-turned-designer told Grazia.

'I think my fans trust my style so they'll have fun with it.'



Although the range was unveiled on Saturday during London Fashion Week, the pieces won't be available to buy until early next month.

But while the clothes might not be available yet, the campaign to sell them has well and truly begun.
The first campaign shots, created by renowned photographer Mario Sorrenti back in December, have already landed and certainly don't disappoint.

Along with Cara Delevingne's best friend, model Jourdan Dunn, the edgy photoshoot also stars pink-haired model of the moment, Charlotte Free.

Styled by the singer herself, the pictures show off Rihanna's Nineties-inspired pieces, including a striped crop top, a fluoro yellow dress and a strappy black slip with a daring thigh high split.





Stylish: The glamorous images were taken in December by renowned Italian photographer, Mario Sorrenti





Glamour girls: Along with Dunn and pink-haired model, Charlotte Free, the campaign also stars Tao Okamoto, Ataui Deng and Bambi Northwood Blyth





Catwalk: Rihanna by River Island on the runway during her London Fashion Week show


'I've wanted to design my own fashion line for a very long time now,' said Rihanna of her River Island collaboration.

'It has been something I've thought about ever since I started loving fashion.
'Every time I saw a garment on the rack, there was something I wanted to change, so I felt the only way I could do that was by designing the perfect thing for me.'
With her S/S13 collection for the high street brand picking up plaudits from critics and the public alike, it won't come as a surprise to learn that the singer has plans for more.

Speaking to the Telegraph newspaper, Rihanna revealed that not only is a new collection in the planning stages, it will also offer 'a whole different flip' on her current designs.
Rihanna for River Island is available online at riverisland.comand in store from 5th March



Multi-talented: All of the campaign images, including this one starring Charlotte Free, were styled by Rihanna



Cool: The Rihanna for River Island collection was shown in a funky urban setting - apeing the designer herself



Inspiration: The collection contained multiple 90s references, including crop tops, grunge and thigh high splits

ROCK IT LIKE RIRI: FEMAIL'S PICK OF THE BEST PIECES



With multiple references to the 1990s, neon brights and urban styling, Rihanna's new collection certainly isn't for the faint-hearted but is guaranteed to appeal if your wardrobe is in urgent need of a youthful update.

Femail rounds up the pieces you need in your life.




Beige maxi dress, £60, Rihanna for River Island



Strappy maxi dress, £45, Rihanna for River Island




Grey Varsity jacket, £150, Rihanna for River Island



Denim skirt, £50, Rihanna for River Island




Fluoro dress, £70, Rihanna for River Island



Striped shirt dress, £45, Rihanna for River Island





Ruth Styles
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