One Direction polish off the bullies! Boy band launch varnish and stationery range to fight bullying in schools
- Boy band join forces with U.S. stationers for £64k anti-bullying campaign
- Brits can order 1D varnish and office supplies range for UK delivery
- Cut of profits will go to 'kind behaviour' education in schools
- Promo video released Monday has more than 70,000 views
- Clip will be played at concerts during US leg of Take Me Home tour
British heart-throbs One Direction are launching a limited edition nail polish and stationery range for a school's anti-bullying campaign.
The boy band have teamed up with office supplies chain Office Depot in the U.S. to stamp out mean-spirited behaviour among children.
A video of Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan released on Monday to promote the collaboration already has more than 60,000 views on YouTube.
Scroll down for videoOne Direction are launching a nail polish and stationery range for a schools' anti-bullying campaign
From Zayn's neon yellow to Liam's deep indigo, the shades are sure to appeal to every girl
It shows the boys holding up placards and speaking words of wisdom.
'Join us in being brave and true,' says Liam, while Louis calls for celebration of 'being original and empowered'. Zayn stands up for being 'courageous and unique', while Niall is 'confident and successful'.
Harry Styles said: 'Simply put - choose to live nice.'
The '1D+OD Live Love Move Together Against Bullying' campaign aims to raise £64,000 ($1m) for anti-bullying education in U.S. schools.
The range of products includes five shades of nail varnish, each named after a different member of the band, brightly coloured One Direction branded notebooks, pens, stickers and more.
It will all be sold online from July, and Brit fans needn't despair as the company deliver to the UK.
A cut of sales will fund the programme 'to encourage kinder behaviour among students'.
The cosmetics named after the Kiss You stars are coloured in eye-popping shades of neon lime-yellow for Zayn, sky blue for Harry, burnt orange for Louis, deep fuchsia for Niall and indigo for Liam.
Niall Horan shows off his muscles playfully in One Direction's promo video
With more than 60,000 views, the promo video is doing a good job of raising awareness
Liam calls for viewers to 'join us in being brave and true'
'We're really excited to partner with Office Depot and help spread the anti-bullying message with our fans and students in schools across America,' said Niall Horan, as reported in
The Sun.'And you know we're not long out of school ourselves so we can relate. It's a problem that's fresh in our minds and we're eager to raise awareness on this subject.
We hope the video will help raise awareness, especially since it will be played at our concerts across America.'
One Direction recently launched their debut fragrance Our Moment in London.
By Deni Kirkova
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