Becks back in his kecks! David smoulders as he strips off for latest H&M underwear campaignWhen it comes to posing in pants, few celebrities are more ell equipped for the job than David Beckham.
And the sportsman's latest underwear campaign for H&M is sexier than ever, with David positively smouldering for the camera.
The 38-year-old is seen posing in a variety of smalls for the high-street store, showing off his buff physique in the process.
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Smouldering: David Beckham looks as sexy as ever in the latest campaign for his David Beckham Bodywear Collection
Smiles aren't on the radar, as Becks breaks out his now trademark frown while staring intently down the camera lens.
As well as the former footballer's muscles being on show, David also displays his vast arrays of tattoos as he poses in his undies.
Along with trunks, David is also seen wearing long-sleeved tops and pyjama bottoms from his new Bodywear Collection - which goes on sale in store and online from 30th January.
Shirtless and sexy: David clutches a pipe as he is locked on a rooftop during the photoshoot
Working it: Smiles aren't on the radar as David breaks out his trademark frown once again for the intense shots
An industrial style location provides the setting for the shoot, with David grasping onto various pipes and ladders to further enhance his masculinity.
In addition to the stills, David also stars in a new campaign to launch the collection, shot by Drive director Nicolas Winding Refn.
Speaking about the campaign, David said: 'It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best.'
Ready to make a run for it: David wears pyjama bottoms as he prepares to make a dash across the rooftop
Pull up a pew: David is seen in a grey vest and trunks as he has a rest after a gruelling afternoon
The advert will see David on a rooftop in just his underwear, after being locked out during a photoshoot. He then has to find a way to get himself to safety - performing all his own stuns and action sequences in the process.
Nicolas added: 'I loved working with David for his new campaign. He is a natural in front of the camera and was fearless when performing his own stunts.
'The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality.'
More to come... The advert for the latest underwear campaign will be released during the Super Bowl
Let's do this! David started one of the scenes by taking off his shirt, showing off his tatted and sculpted figure
David Beckham shows lots of skin for Super Bowl ad
The advert will be aired during the US Super Bowl on 2nd February, 2014, with fans given the chance to vote on which of the two filmed endings should conclude the advert.
The #covered version of the ad sees David arrive at a photo shoot wearing only his signature H&M boxer briefs.
And in the other, titled #uncovered, the tatted A-list athlete strips down completely, which will clearly be censored for national television.
Feeling nippy? David shared a behind the scenes look at the campaign on his Facebook page
By Sarah Bull