David Beckham fans get a treat as star posts pictures of himself on Facebook modelling his latest pants collection for H&M

David Beckham fans get a treat as star posts pictures of himself on Facebook modelling his latest pants collection for H&M




David Beckham gave his fans a treat today when he posted two new photographs of himself from his latest H&M underwear campaign on his Facebook page.


Already generating nearly 55,000 likes on the social networking site, the pictures show Beckham modelling the latest items from the High Street giant's Holiday collection.


Dedicated followers of David Beckham's underwear modelling career will know that this is the third collection of the LA Galaxy star's H&M pants range - and this time round the range is tailored to the cold weather to come.


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Happy holidays! David Beckham models the latest range from his underwear collection for H&M

In one, Beckham models a rather cosy-looking pair of tracksuit trousers and a thermal top, while in another, he accessorises a pair of tight white trunks with a towel slung around his neck - and not much else.

Beckham, a savvy user of Facebook, posted two of the photographs on his page - which has a staggering 21 million fans - this morning.


Just half an hour later, one of the photos had been 'liked' almost 55,000 times and had generated hundreds of comments.


The star launched his first underwear collection with H&M in February earlier this year - and caused mass hysteria when he appeared at a London store to unveil the range.


More excitement was to follow when a dozen 10ft tall silver statues of the footballer wearing nothing but pants were erected across London and New York, along with vast billboards featuring his nearly naked figure.





Sporty: David will be wearing his new range to open presents on Christmas day with his family



Cosy: The Holiday collection features items of loungewear and thermals for the colder weather

The black and white photos are the latest from a series shot by well-respected LA-based photographer Alasdair McLellan.


'I am so excited about this campaign for David Beckham Bodywear at H&M,' David said of the range. 'I love the range, and feel so comfortable in each of the pieces. As soon as the collection was launched, it became second nature for me to wear it!' he added.

'I wanted to express the strength and quality of the David Beckham Bodywear collection with these images, and also the wearability and fit.'




Simple: Watch this space for more product development from Beckham's Bodywear range




Popular: The photos had generated tens of thousands of likes on Facebook just 33 minutes after they were posted by Beckham



The man, the legend: Shoppers paid tribute when two 10ft statues of David Beckham were unveiled outside H&M on London's Regent Street earlier this year

VIDEO: Want to know which piece from the collection is is David's favourite?


H&M Q&A WITH MR BECKHAM

Tell us about the new products!

I'm so excited to be introducing the first new products into my Bodywear range at H&M. The new pieces are perfect for warmth and comfort this winter, and for lounging around at home. There’s a great morning gown which is designed to feel like the perfect hoodie, and some great new pyjama pants with a draw-string waist. There’s a whole selection for lounging, with a henley and long johns with padded elbows and knees, as well as some lounge shorts and a lounging crewneck T-shirt with great V-notch stitching at the neck. We’ve also included a towel in the collection, too. It's important to me that Bodywear means more than just briefs and T's. It's about all the pieces I like to wear close to my body, whatever the occasion.

Which piece is your favourite one in the new collection?

They're all my favourites! We've worked hard on the development of all the pieces in the entire line, so that they all surpass my very high standards. But relaxing at home with my family is important to me, especially at Christmas, and I can't wait to wake up on Christmas morning in the new pyjamas, then put on the morning gown and go and hand out presents, before spending the day lounging in my new range.

What inspires you when you create new products?

My Bodywear range is a collection of all the essential pieces I need in my wardrobe, which I know other men will love too. We introduce new products when there is a new piece which will add something fresh to the collection. Each of our pieces goes through the same design process, where we concentrate on finding the best fit, and the most comfortable shape, as well as ensuring all the seams and labelling are soft and comfortable to wear.

Can you tell us a little bit about what to expect next!

The great thing about my Bodywear collection is that the core pieces will always be there, so you know you can always find your favourite David Beckham Bodywear pieces at H&M around the world. We've got loads of great new ideas in development, I can't wait to share them with you in the seasons to come.

What makes Christmas special for you?

For me, Christmas has always meant family. It's a time to get together with loved ones and share some special time with them. Whether we're in LA or back in the UK, we always make sure we have a traditional Christmas, with great food and good times. And, of course, presents for everyone!
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Deborah Arthurs
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