VIDEO - David Beckham zip-lines in his pants then ends up naked in gratuitous Super Bowl advert for H&M's Body Wear

David Beckham zip-lines in his pants then ends up naked in gratuitous Super Bowl advert for H&M's Body Wear




Advertisers typically shell out $4 million for precious airtime during Super Bowl Sunday, which averages 100 million viewers.

And David Beckham gave football fans precisely what they wanted - an eyeful of his glorious chiseled form - in a gratuitous advert for H&M's Body Wear.

In the 31-second spot - titled Uncovered - the scantily-clad 38-year-old started out looking bored during an ordinary photo shoot.


SCROLL DOWN FOR VIDEO





Handsome: David Beckham gave Super Bowl fans precisely what they wanted - an eyeful of his glorious chiseled form - in a gratuitous advert for H&M's Body Wear


The former footballer decided to get some fresh air on the roof when suddenly he realises he's been locked out of the building.

There's even an extreme close-up of his toned derrière in $9.95 navy-blue boxer briefs as he jiggles the door handle.

David then sprinted off, while still barefoot, amidst the Manhattan skyline.
 

David Beckham shows lots of skin for Super Bowl ad







Uncovered: In the 31-second spot the scantily-clad 38-year-old leaves an ordinary photo shoot to get some fresh air on the roof




Locked out: The former footballer realised he'd been locked out of the building, and sprinted off barefoot



Action packed: Beckham channeled his inner action star as he hopped over the railing and air vents and climbed a scaffolding
Beckham channeled his inner action star as he hopped over the railing and air vents and climbed a scaffolding.

The English athlete took off his grey $14.95 vest, revealing even more of his tattooed Adonis-like body.

The dapper Brit managed to strip off the top without disturbing his gel-coiffed hairstyle.




Gratuitous: The English athlete took off his grey $14.95 vest, revealing even more of his tattooed Adonis-like body




Adonis: The dapper Brit managed to strip off the top without disturbing his gel-coiffed hairstyle




Double take: David then used the vest to create a makeshift zip line over a telephone wire - zooming past his own massive billboard in the process
David then used the vest to create a makeshift zip line over a telephone wire - zooming past his own massive billboard in the process.

Now wearing only his pants, Beckham rushed down some stairs so he could return to the photo shoot.

As he headed back into the building, the father-of-four accidentally snagged his pants on the door frame, which promptly removed them.





Bottoms up: Now wearing only his $9.95 navy-blue boxer briefs, Beckham rushed down some stairs so he could return to the photo shoot


Back inside: As he headed back into the building, the father-of-four accidentally snagged his pants on the door frame, which promptly removed them





Glorious: David then walked up to the hipster photographer totally unaware of his full-frontal nudity




Saving his blushes: Once he noticed the shock on the crew's face, Beckham said 'One moment' and then raced off again embarrassed

David then walked up to the hipster photographer totally unaware of his full-frontal nudity.

Once he noticed the shock on the crew's face, Beckham said 'One moment' and then raced off again embarrassed.

'#uncovered was the most voted #BeckhamforHM ad!' he excitedly wrote to his 33 million Facebook followers.





'Nicolas pushed me hard': The action-packed advert was helmed by Drive director Nicholas Winding Refn, who's one of David's 'favourite directors'

The action-packed advert was helmed by Drive director Nicholas Winding Refn, who's one of David's 'favourite directors.'

'Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,' Beckham said in a statement.

His previous - and far less interesting - b&w Super Bowl spot from last year was directed by Guy Ritchie.