Ray of sunshine: Ashley Roberts wears bright yellow sequined dress to launch eponymous debut perfume

Ray of sunshine: Ashley Roberts wears bright yellow sequined dress to launch eponymous debut perfume

Summer's on its way and singer Ashley Roberts dressed for the occasion on Wednesday when she launched her debut perfume - Ashley by Ashley Roberts.

The 32-year-old attended a photocall for the launch at The Folly in central London and wore a bright yellow sequined dress which had a cut-out neckline and costs £140 from Key fashion.

She wore a contrasting pair of black and white dalmatian printed shoes and posed with a decorative birdcage in one hand and a bottle of perfume in the other.






The guest presenter on This Morning blew kisses to her fans as she arrived at the venue and posed against a backdrop of pretty butterflies which were stuck to the wall behind her.

The scent has light, summery floral top notes with spring musky undertones. There are bright bursts of orange blossom with romantic notes of rose honey and Ylang-ylang.

Ashley by Ashley Roberts also a hint of Patchouli and Amber Accord in the base notes. The tall bottle has butterfly detailing with a matte finish and a 100ml bottle costs £21.99.





Big moment: The former Pussycat Dolls singer posed with a decorative birdcage and a bottle of her new fragrance







Smells good: The scent has light, summery floral top notes with spring musky undertones









Spritz: Ashley seemed thrilled to bits with her new scent which comes in a matte bottle and is covered in butterflies



Earlier in the day, Ashley took to Twitter to express her excitement about attending the event. She wrote: 'So excited to be launching my perfume today!!!! Getting all glammed up for the event!! Yay.'

She added: 'Oh and it's available at Perfume Shop, [Devi essere iscritto e connesso per vedere questo link] , [Devi essere iscritto e connesso per vedere questo link] and Argos if ya wanna check it out. He he #perfume.' [sic].

The Dancing On Ice judge told OK! magazine that she's looking forward to going back into the studio as a solo artist.




Exciting times: Ashley looked raring to go as she arrived at The Folly in Central London




Pucker up: Roberts blew kisses to her fans on the street as she made her way inside




Loving it: Ashley was ushered in by her bodyguard but she couldn't resist blowing one last kiss

She told the magazine: 'I'm a music baby, that's the heart and soul of me. I'm going back to my roots.'

She added: 'I'm feeling all kinds of things. I'm feeling excited, I'm feeling nervous, I'm feeling all the things you should probably feel venturing out on your own.'

But there are no plans for a Pussycat Dolls reunion any time soon, with Ashley saying: 'I don't know, I really don't. Never say never, but I know at the moment we're all on our own paths right now.'





Fancy seeing you here: The former Dancing On Ice judge poked her head out of the door ahead of proceedings








Coo-ee: Ashley beckoned to someone out on the street as the sparkles on her dress glistened in the sunshine


By Rebecca Davison
Read more: [Devi essere iscritto e connesso per vedere questo link]
Follow us: @MailOnline on Twitter | DailyMail on Facebook