Move over Cheryl & Co, at the age of 69 Dame Helen is new face of L'Oreal

Move over Cheryl & Co, at the age of 69 Dame Helen is new face of L'Oreal
Dame Helen Mirren is today unveiled as new face of cosmetics brand L'Oreal


She will represent brand alongside Cheryl Fernandez-Versini and Lara Stone
Contract is likely to be lucrative for the actress, who is worth around £9m

She is living proof that age need be no barrier to glamour. And Dame Helen Mirren’s enviable appearance has now earned her a high-profile new role.
The 69-year-old actress is unveiled today as the new face of L’Oreal.
In a coup for the older woman, she will represent the cosmetics brand alongside celebrities less than half her age, including pop singer Cheryl Fernandez-Versini, 31, model Lara Stone, 30, and Hollywood actress Blake Lively, 27.




In addition to her age, she has admitted to often cutting her own hair and claims to visit the hairdresser only once a year. She has also confessed to doing little exercise, having said in the past: ‘I don’t do much of anything.’
But whatever it is she does do, it has clearly worked and now she finds herself representing L’Oreal alongside fellow actresses Eva Longoria, 39, Jennifer Lopez, 45, and Andie MacDowell, 56.







The company usually offers contracts to younger personalities – other than the graceful Jane Fonda, 76, the only L’Oreal ambassador of comparable age to Dame Helen is Diane Keaton, 68.
Equally, Dame Helen is a rare British face for the brand, with only actor Hugh Laurie, 55, and Mrs Fernandez-Versini representing Britain in the list of ambassadors on the company’s website.
The contract is likely to be lucrative for the actress, who is worth an estimated £9million and is married to American film director Taylor Hackford, also 69.






She has said that since reaching adulthood her weight has constantly fluctuated from being just under nine stone to just under ten.
The actress once joked that her years performing on the stage have taught her how to ‘hold my tummy in’.
She has also said she eats ‘healthily but not that healthily … as anyone who saw me munching a burger will know’.


By SAM CREIGHTON FOR THE DAILY MAIL
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